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Our client since 2018, iFLY Indoor Skydiving UK is part of a global brand making the dream of flight a reality – regardless of age or ability. Using state-of-the-art technology and equipment, iFLY creates the experience of a 12,000 ft free fall within its proprietary wind tunnel. The company is propelling the sport of Indoor Skydiving to the world stage, hosting national competitions, and attracting beginners and experts alike.
With poor tracking leading to no visibility into site performance and a lackluster relationship with their marketing partner, iFLY Indoor Skydiving faced a crisis in confidence. Due to poor management and inaccurate targeting, Google Ad budgets were stretched thin, and returns on marketing spend were nearly non-existent. Additionally, the website checkout system was divided across two platforms, complicating the purchase process for both the customer and the company.
Great expertise, fingers on the pulse with all things digital, eager to share knowledge & advice – and a friendly, fun, collaborative team.
Prioritising visibility and tracking, we set benchmarks and unleashed a wealth of data to guide Google Ad spend and accurately target sales. To create ease of transaction, we helped implement a single, robust checkout system complete with eCommerce tracking. In tandem with in-depth data analytics, we provided iFLY with automated Data Studio reports that detailed country-level and regional location-specific data.
