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SEM
TRACKING
CONVERSION RATE OPTIMISATION
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As a family-owned insurance broker, Lifesure goes out of its way to provide customers with peace of mind, choice, and care. The company offers an array of policies through A+-rated insurers for homes, automobiles, and caravans. In business for over 50 years, Lifesure brings a wealth of experience and passion, offering market-leading policies in the United Kingdom.
Lifesure’s previous performance partner distributed the marketing spend across many platforms and activities, diluting the budget. Many more resources were spent on managing the activity than on the activity (i.e., ad spend) itself. This situation resulted in a lack of time to consider the activities strategically, stymying business growth. With no information regarding the ideal average cost per lead and no set objectives for target leads, Lifesure’s Google Ads account was not being used to its full potential.
Once we stepped in, we stripped back the marketing strategy and only focused on the platform – Google Ads – that was the most likely to drive enquiries and sales. Only once the platform’s performance was optimised and maximised did we move on to new platforms. Once achieving the target leads, we increased strategic ad spend to facilitate growth.
