All case studies
SEO
SEM
ANALYTICS
REPORTING
Globally recognized as the pioneer and leader in vertical wind tunnel technology, iFLY Tunnel Systems provides world-class technology for research facilities, militaries, and entertainment franchises. As the world’s largest wind tunnel manufacturer and operator, the company’s proprietary systems, from proven models to custom solutions, bring the dream of flight to life.
iFLY operates multiple business units, including iFLY Tunnel Systems. Historically, the company never allocated budget to promoting iFLY Tunnel Systems digitally. The website generated a very limited number of weekly website leads. After our success with the company’s retail operations, iFLY engaged us to test the capabilities of its website and run a 3-month trial period to determine if paid digital advertising was a viable source of enquiries and conversions.
Knowing we had a limited time to prove the efficacy of a well-run site, we began with a light SEO audit, uncovering and fixing issues before driving traffic to the site. We then created Google Ads, Google Analytics, and Google Tag Manager accounts to ensure that the latest tracking technology was employed before allocating budget. We implemented paid search activity to drive high-quality traffic to the website. Detailed analytics and tracking, alongside the internal web development team, provided us with the critical conversion data needed to measure and improve campaign performance.
